User Insight That Creates Action
We help teams establish simple systems for continuous user insight that create great customer experiences and achieve strategic goals.
Three Complementary Insight Methods
To create a robust insight process, we combine three different methods:
1. Quantitative Measurement with Top Tasks
Top task measurement and completion rates give us the hard facts:
What matters most? Top task measurement shows what users actually come to do
How well does it work? Completion rates show how many succeed with their tasks
How is it developing? Continuous measurement shows the effect of changes over time
Point measurement Targeted surveys after important interactions (e.g. after form submission)
With tools like Skyra we can establish a solid data foundation for priorities and decisions.
2. Qualitative Understanding through Interviews/User Testing
To understand why users behave as they do, we need qualitative methods:
Unmoderated testing: Simple, automated user tests provide efficient insight into actual behavior
Moderated user testing: Deeper insight through direct interaction with users
Customer interviews: Exploring needs and motivations behind behavior
With tools like Testflow we can easily conduct user tests that provide deep understanding of why users succeed or fail.
3. Insight Culture in the Organization
For user insight to have value, it must become an integrated part of organizational culture:
Cross-functional participation: The entire team observes users together
Empathy and understanding: Direct user observation builds genuine empathy with users
Regular routines: Weekly insight sessions become a natural part of the workflow
Short path from insight to action: Concrete actions based on insights
Documentation and sharing: Insights are spread throughout the organization
Strategic Content Design Training
Learn the methodology behind strategic content design and the Core Model:
Cross-functional collaboration frameworks
User-centered prioritization methods
Strategic content design processes
Implementation and facilitation skills
Available as in-person workshops, digital training, and certification programs.
Learn more: https://thecoremodel.com/training
How We Help You
Get a Kickstart
Quick, effective workshops to get started
Get Going
Complete starter packages to establish systems and routines
Training and Competence Development
Learn methodology for continuous improvement work
Coaching and Sparring
Get ongoing support and guidance
Partners
We collaborate with leading Norwegian UX startups:
Skyra - for top task measurement and data-driven customer insight
Testflow - for unmoderated user testing
Breyta - for AI analysis of user insight
About the Core Model
The Core Model is a practical framework for developing digital products and services through cross-functional collaboration. First developed by Are Halland in 2006, it's used by hundreds of organizations globally including DNB, Oslo Municipality and gov.uk.
Learn more at thecoremodel.com
Get Started
Contact:
Email: are@innsiktspartner.no
Phone: +47 908 70 026
Website: innsiktspartner.no/en